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European Union
 
Communication Strategy Aimed at Informing the Croatian Public About the European Union and Preparations for EU Membership (27 January 2006)


Official translation of the Ministry of Foreign Affairs and European Integrations of the Republic of Croatia

 

PARLIAMENT OF CROATIA

Pursuant to Article 80 of the Constitution of the Republic of Croatia, at its session of 27 January 2006 the Croatian Parliament adopted this

COMMUNICATION STRATEGY

AIMED AT INFORMING THE CROATIAN PUBLIC ABOUT THE EUROPEAN UNION AND PREPARATIONS FOR EU MEMBERSHIP

1. INTRODUCTION

 

Accession to the European Union (EU) is the first priority of the Government of the Republic of Croatia (hereinafter: the Government), as stated in the Government's Work Programme for the period 2003-2007 adopted by the Croatian Parliament. The Croatian Parliament participates in Croatia's preparations for EU membership through activities of its relevant working bodies: the European Integration Committee, the National Committee for Monitoring the Accession Negotiations of the Republic of Croatia to the European Union and the special delegation for relations with the European Parliament – European Union-Croatia Joint Parliamentary Committee.

On the basis of the EU Membership Request submitted by the Republic of Croatia in February 2003, the European Commission issued in April 2004 a positive opinion ('avis') on Croatia's application for membership of the EU. Following this recommendation, in June 2004 Croatia was officially granted candidate status for the European Union membership. In March 2005 the Council of the European Union adopted a Negotiating Framework for Accession Negotiations with the Republic of Croatia. The Negotiating Framework for the Republic of Croatia was adopted in September 2005. The first session of the Intergovernmental Conference between EU Member States and the Republic of Croatia of 3 October 2005 formally marked the opening of the negotiation process, after which the analytical examination and evaluation were launched assessing the degree of harmonisation of national legislation with the acquis communautaire (the screening process). Following the completion of the screening process, individual chapters of the acquis were opened for negotiation. The Government's main priority in this respect is quality management of negotiations and making Croatia thoroughly prepared for EU membership by 2009, which is when citizens of the Republic of Croatia will be eligible to participate in the elections for the European Parliament.

The National Programme for the Integration of the Republic of Croatia into the European Union (NPIEU), a document drafted on a yearly basis, charts all the preparations Croatia needs to make on her way to integration into the European Union. Accession into the European Union presupposes the ability of candidate countries to assume the responsibilities and obligations deriving from such membership, however, when achieved, such integration also confers the pertaining rights and benefits on the new members. Successful integration can be achieved provided that the entire process enjoys a significant degree of understanding, and support, from Croatian citizens. The Government has, therefore, decided to raise public awareness of the EU, of EU accession and related issues, which is why a portion of the NPIEU has been reserved for the Government's Communication Strategy, the goal of which is to inform the Croatian public about the EU integration process.

On 18 October 2001 the Government adopted its first Communication Strategy Aimed at Informing the Croatian Public about the European Integration Process of the Republic of Croatia. Nonetheless, the dynamics of Croatia's progress towards EU membership and the launching of accession negotiations have triggered the need for more information and have thus necessitated the drafting of a new communication strategy aimed at acquainting the Croatian public with European Union and Croatia's preparations for membership. With this new Communication Strategy Aimed at Informing the Croatian Public about the European Union and Preparations for EU Membership the Government lays out the strategic guidelines for providing information / communication regarding the EU accession process, with due regard for the information needs expressed by Croatian citizens in public opinion polls.

Regular semi-annual opinion polls carried out among citizens of the Republic of Croatia by the Ministry of Foreign Affairs and European Integration since 2000, and research performed among special target groups, have both shown that the large majority of Croatian citizens have heard about the European Union and that, in their own judgement, they know fairly enough about EU. However, research also suggests that a large number of citizens deems it necessary, given the forthcoming stages of the pre-accession process, to be provided with more information on advantages and disadvantages to EU accession, i.e. on the costs and benefits of EU membership as they affect individual sectors.

The new strategic approach, encompassing the pre-accession period, is based on the following assumptions:

• The original strategic goals and approaches remain valid; however, the ongoing efforts and activities need to be intensified and reinforced so as to become more efficient and to be able to reach a larger number of citizens. Further, new activities need to be included as they become relevant given the pace of the integration process and the increased need for a sector-specific approach.

• It is of utmost importance that the stand of Croatian public on EU and EU accession be rooted in sound knowledge and complete understanding of the relevant facts. It is necessary, therefore, to counter any potential anti-EU mood or Euroscepticism by furnishing the public with information in a timely manner and in as complete a form as possible.

• This requires a well-harmonised action of communication with the general public and all social groups, particularly with the media, the youth, economic subjects, civil society, farmers and the rural population as well as the groups of population which are particularly susceptible to change.

This Strategy will be elaborated in annual Work Programmes containing financial plans, the drafting of which is the responsibility of the Ministry of Foreign Affairs and European Integration.

 

2. COMMUNICATION STRATEGY ASSUMPTIONS AND IMPLICATIONS

 

This Strategy will last until Croatia has been granted full EU membership. During the final stage of negotiation the Government will define the communication steps to be taken in preparation for the referendum. The goal is to provide for a thorough and long-term understanding of the concept of the EU, of the EU accession process and of EU membership.

While implementing this Strategy, the Government is going to cooperate with its collaborators and partners in communicating with the public, i.e. with persons who exhibit an impact on the formation of public opinion – the multipliers of public opinion, civil society organisations, social and economic institutions, bodies and associations, as well as other participants in the communication process. The National Forum on the Accession to the European Union was established in Rijeka on 27 November 2004, and it is acting as one of the key forums hosting regular open discussions.

In view of the aforementioned, this Communication Strategy represents a flexible and dynamic structure capable of accommodating the multifaceted and dynamic nature of the integration process. Its success will largely be contingent on the harmonised efforts and co-operation of all state bodies and on the indispensable support of all the participants and partners in the communication process.

 

3. GENERAL COMMUNICATION PURPOSE, OBJECTIVES AND APPROACH

 

The Government's basic communication goal is to instil in Croatian citizens the most comprehensive and the most profound understanding possible of all the aspects of the EU integration process. In practice this means that, to the largest extent possible:

• the Croatian public should be acquainted with advantages to EU membership, but also with the reforms this entails,

• the Croatian public should be acquainted with the possible consequences of not becoming EU member,

• the Croatian public should be presented with information in such a way that it can benefit from a full understanding of the rights and benefits which citizens would enjoy individually, and the Republic of Croatia at large, once Croatia becomes a Member State – but also of the obligations that membership entails,

• the Croatian public should be adequately prepared to participate in discussions on EU membership and should have an active role in the accession process.

In order to achieve all these goals, the Communication Strategy has set as its major goal to provide additional information for and instil motivation into citizens of the Republic of Croatia, by:

• enhancing the level and quality of discussions on EU accession in Croatia,

• creating the need for information and satisfying information needs expressed by the Croatian public on matters of the EU, EU accession and EU membership,

• eliminating any misunderstandings on EU-related matters.

This purpose and these goals dictate that the overall approach to communication be based on openness, transparency and provision of timely, accurate and relevant information. Therefore, the goal of the Government's communication on EU is to:

– make information transparent and easily accessible,

– inform the public of the progress of negotiations and also inform it in a timely manner of all the implications for individuals, social groups and Croatia at large,

– eliminate ungrounded and wrong stereotypes about matters related to the integration process and the EU, but also to:

– emphasise the responsibilities and obligations which accompany the benefits of membership of the EU, and to

– reduce unrealistic expectations.

 

4. COMMUNICATION TONE, LANGUAGE AND MESSAGES

 

All Government's communication will be based on a rational and balanced approach. As mentioned above, it is necessary to stress both the obligations and responsibilities and the rights and privileges that derive from EU membership, but also the fact that Croatia will be faced with, sometimes difficult, challenges that EU accession entails. The overall tone of any communication should be such that it conveys sound optimism concerning Croatia's future prospects and its position in the EU.

The language used should be adequate and understandable to those addressed by such communication, and should contain well-established terminology.

Government's communication will be based on central messages. However, given the complexity of questions concerning EU, the dynamics at which they may emerge and the geographical and social diversity of Croatia, practical concerns require the creation of such messages as will be adjusted to both the temporal progress of the integration process itself and to sector-specific or local needs. Messages conveyed through the programme of informing on EU matters must be created on a case-by-case basis in order to be able to address specific questions and requests. The Government will therefore develop the general topics for communication with the public, which will subsequently be elaborated in the form of messages designed for specific target groups.

 

5. TARGET GROUPS

 

One of the central concepts of the previous Communication Strategy developed for the period from 2001 was the »multipliers principle« – i.e. information activity was geared towards the key social groups and representatives of target groups who were then to further disseminate and »multiply« information. Even if such a strategy contained many tools for providing information to the general public (e.g. publications, the Internet, info-lines, events during the Europe Week, TV and radio programmes, etc.), the communication initiatives were focussed specifically on public opinion multipliers.

The new Strategy starts from the idea that all citizens of the Republic of Croatia are going to become members of the European Union. Therefore the new Strategy, which aims to raise public awareness and provide information on the integration process during the pre-accession period, takes the entire population as its target. The goal is, in other words, to enable information to follow a direct route to as many Croatian citizens as possible.

Given that discussions on EU matters are going to include as wide a population as possible, the Strategy strives to be universal and to make information accessible to all those who request it. Further, as membership of the EU is a national-level project, the Government will pay particular attention to providing information to those who oppose the integration process. The Strategy, therefore, involves activities which will be accessible to the widest possible spectrum of the Croatian public, such as broadcasting thematic TV programmes.

However, identifying the persons that can have impact on public opinion, and establishing contact with them and through them, still remains the most efficient means of making substantial contact with the wider population.

This Strategy is specifically focussed on certain participants who will, in one way or another, play an important role in Croatia's preparations for EU accession. They have been classified into the following groups:

• Group A: Public opinion multipliers / initiators

• Group B: The youth

• Group C: Groups particularly susceptible to change

These target groups have been illustrated in more detail in Annex 1 to this Strategy.

 

6. INFORMING ABOUT NEGOTIATION PROGRESS

INFORMATION TARGETS

 

The purpose of providing information about the progress of negotiations is to enable the public to actively follow the negotiation process. Such information should be steered towards three main targets:

The general public (via different media programmes, public discussions, info-lines, publications, special Internet pages designed specifically to host information on pre-accession negotiations, etc.)

Sector-specific interest groups (target groups), which show particular interest in the negotiation process concerning specific areas: economic subjects (employers, firms, companies, professional associations, chambers of economy), trade unions, farmers, non-governmental organisations, representatives of local self-government, the academic community.

These target groups will be furnished with information through thematic publications, public debates and discussions, appropriate media programmes and the special Internet page.

Special attention should be paid to ensuring good information flow within state administration bodies and to defining the mechanisms necessary to achieve such unimpeded communication.

 

MEANS AND PROCEDURES OF SUPPLYING INFORMATION

 

The means and procedures for supplying information include:

• regular press conferences, whereby it is important to identify those journalists who will be actively monitoring the negotiation process and reporting thereon. Besides these regular press-conferences, thematic conferences should also be organised, which would be dedicated to individual chapters subject to negotiation, as well as extraordinary conferences as the dynamics of negotiations may require.

• public discussions, for example via the National Forum on the Accession to the European Union, via TV, radio and other public discussions,

• special Internet pages supplying information on negotiations,

• a free info-line / voice portal,

• publications intended for general public as well as sector-specific publications on individual areas and chapters subject to negotiations, designed specifically for special target groups,

• media activities (public discussions on TV, thematic TV and radio programmes, co-operation with the press in publishing relevant thematic contributions); in that respect, the participation of the Croatian Television, as a public television, is of utmost importance,

• reports of the negotiating team on the progress of negotiations; such reports will follow the dynamics of negotiations placing special emphasis on particularly sensitive issues, and will inform the public on negotiation results. These reports will be accessible on the Internet pages, and, where relevant, in printed publications as well.

 

7. COMMUNICATION PARTICIPANTS AND COMMUNICATION PARTNERS

 

Accession to the European Union is one of the Government's priorities, and it will affect all aspects of life in Croatia. It is therefore the task of the state officials and all the state bodies – the Croatian Parliament, the Government, the ministries and other bodies to assume responsibility for raising public awareness within the limits of their competence. Intersectoral co-operation will be ensured by establishing a network of coordinators among the ministries for supplying information on EU. The Ministry of Foreign Affairs and European Integration is responsible for providing assistance to and for coordinating the functioning of this network. It is also necessary to establish a more intensive intersectoral co-operation at the level of spokespersons and public relations departments within the ministries. Given Croatia's regional diversity and the need for further decentralisation of the information supplying activity, special emphasis will be placed on the participation of bodies of local government and self-government and especially on co-operation with County Councils for European Integration.

The Delegation of the European Commission to the Republic of Croatia is the key participant in Croatia supplying information about EU, outside the Government. That is why close co-operation with the Delegation of the European Commission is of vital significance.

Communication partners span a wide spectrum of organisations and individuals who have an impact on the formation of public opinion and who act as information transmitters (multipliers).

The media play an important part in that respect as their impact on the formation of public opinion is considerable (with the television standing out particularly, according to results of opinion polls). The Government will, therefore, work closely with the media in order to facilitate the conveyance of information on the European Union and Croatia's integration into the EU. The Government will also collaborate with electronic media and the press at national, regional and local levels, however, the emphasis will be placed on the role of the Croatian Television as a public television, in view of the popularity of its information programmes, as well as its potential to reach all portions of the population. Through joint efforts with editors and journalists, a sector-specific approach will be encouraged in order that citizens receive as complete information as possible about the issues pertaining to individual fields (such as economy, environmental protection,1  education, etc.). Further, such broadcasts and programmes will be encouraged as will portray everyday life of EU citizens.

Entities belonging to the economy sector are important partners in the Government's communication with the public – business people, their associations and trade unions. These partners will be relied on in the Government's communication with the business communities and employees.

Co-operation with the civil society proceeds through non-governmental organisations, foundations, associations and other participants in the civil sector, all of which are important mediators in the process of conveying information not only to their own members but also to other groups of population interested. Co-operation with associations will proceed at the national and local level, with those engaged in Europe-related matters (e.g. European Houses), as well as other non-governmental organisations playing a significant role in establishing contact with target groups and interest groups in different areas (e.g. consumer protection, youth associations, etc.). The academic community is an important factor in communication as its members, expert and scientific authorities, have an impact on the creation of societal values and on the formation of judgments among the youth, especially students. Religious communities, particularly holders of religious vocations and religious notables also make important partners of the Government. They facilitate communication with religious citizens of Croatia, who account for a huge segment of Croatia's population.

In sum, the Government’s most important partners in communicating with the citizens are the following:

• the media,

• the economy sector – business people and their associations and trade unions,

• non-governmental organisations,

• academic community, teachers and persons working with the young generations,

• mayors, regional and local government and self-government,

• local associations and organisations,

• religious communities, holders of religious vocations and religious notables,

• libraries.

The Government will invest both effort and means to urge its partners to take action, and all other participants of the process to make joint efforts towards common goals. The Government will co-operate with all the sectors, addressing their specific questions and the target groups concerned.

_____
1 The Republic of Croatia is signatory to the Convention on Access to Information, Public Participation in Decision-Making and Access to Justice in Environmental Matters (Aarhus Convention).

 

8. TOOLS, PROCEDURES AND APPROACHES

 

Existing tools, procedures and approaches

 

The tools and activities that the Ministry of Foreign Affairs and European Integration has applied so far, and which should continue to be applied in the future, include:

• the National Forum on the Accession to the European Union,

• press conferences,

• public opinion polls,

• periodic publications,

• publications,

• the Internet,

• the Europe in Croatia Project – EU info points network,

• projects within the Europe Week (competitions, exhibitions etc.),

• promotional material,

• free info-line / voice portal,

• co-operation with the media,

• information campaigns,

• co-operation with non-governmental organisations,

• conferences, presentations, lectures, seminars, workshops, etc.

 

New tools, procedures and approaches

 

• more intensive communication with ministries via the EU information coordinators,

• more thorough public opinion polls designed for specific sectors and target groups,

• tighter co-operation with national and local media,

• tighter co-operation with the civil society,

• tighter co-operation with religious communities,

• sector-specific publications,

• tighter co-operation – links with the local and regional self-government.

Annex 2 illustrates the tools and activities tailored for specific target groups.

 

9. METHODS AND MEANS

 

Identification of different target groups largely influences the design of particular methods and means applied toward achieving the principal objectives of the Communication Strategy – the choice of the communication partner, the use of language and implementation of tools and channels for the transmission of information.

Item 8 and Annex 2 to this Strategy define the new communication activities, tools and approaches, while simultaneously predicting the continuation of application and improvement of those that have already proved successful. At this stage of the integration process, the Government will adopt a more proactive approach not only to communicating with the citizens, but also to reacting to the expressed needs for specific information. This requires the upgrading of the Government's existing communication framework. The means employed to achieve this goal have already been mentioned – creation of an efficient network of information coordinators on matters involving the EU, made up of representatives of each ministry. In order to help maintain and coordinate such a network the Ministry of Foreign Affairs and European Integration will employ tools like thematic and special-target seminars and communication moderators.

The general approach to the three major target groups is as follows:

Group A (Multipliers / initiators of public opinion) should take part in the process as communication partners. Specific target groups within Group A will be encouraged to take part in EU information exchange and to exert their influence to urge others to participate, be it their voters (politicians), employees and business contacts (business community), pupils and students (teachers and university professors), members/promoters (non-governmental organisations), etc. The means to be deployed in communicating with those groups will include: publications; seminars and conferences; media programmes; participation in larger-scale communication activities and events such as the Europe Week, etc.

Group B (the youth) is the segment of population to which accession into the EU is an issue of utmost importance, because in the long run the young will be in the position to reap most benefits of EU accession. The youth, as future citizens of the European Union, will be encouraged to seek information on the EU, its Member States, and on what EU membership will mean to Croatia at large, and particularly to themselves. The young population will be prompted to include their families, friends, colleagues and all the others from their sphere of contact into the information-seeking activity.

The means employed to achieve those goals will vary depending on the specific category of the youth (primary school pupils, secondary school pupils, students, the employed youth, the unemployed youth), but will certainly include media programmes, the Internet, school quiz-shows and competitions, special purpose publications and events for all the youth categories.

Group C (Groups particularly susceptible to change) includes the target groups which are harder to get access to and which require additional explanations of reasons for accession. It is thus important to employ more intensive information activity towards these groups and to choose appropriate means. It is essential that we differentiate in this group between the interests of individual subgroups– e.g. farmers and rural population do not necessarily share the same interests when in comes to EU accession.

The means employed to convey information into this group will be adjusted according to the peculiarities of the individual subgroups and to their location. However, emphasis will be placed on the following tools and information channels: supplying information within the regional limits, either via local information channels and partners or via regional events and activities; special and specifically adapted communication activities via the main partners / in communication with the main partners; means of public communication, particularly the television, radio and the press; specific regional and specialised media and special-purpose publications.

To ensure the achievement of an optimal effect the Government will be monitoring and evaluating the implementation of the Strategy on the basis of public opinion polls, surveys and other sources of information. Tight and permanent co-operation will be established among all the state bodies in order to anticipate possible changes of public mood. Special surveys will be prepared aimed specifically at evaluating the effects of the Strategy; they will form the basis for future adjustments of the Strategy.

 

10. INFORMATION ACTIVITY PRIOR TO REFERENDUM (CAMPAIGN)

 

An information campaign should be launched six months to one year before the referendum among the citizens of the Republic of Croatia is scheduled to take place.

The goal of this campaign will be to spread relevant information across the entire public so that the public can form its judgement on the basis of duly received and objective information.

Electronic media and the press will be the main partners in the campaign.

Representatives of the civil society will also be among the campaign partners.

The campaign should proceed in three stages:

– preparatory stage (during which the public will be sensitised to the upcoming referendum),

– intensive stage (during which the most important negotiation results and the most important elements of future EU membership will be presented),

– final stage (during which the information campaign will be focussed on the most important messages relevant for the coming referendum).

 

11. CONCLUSIONS

 

This Strategy provides the framework for communicating with Croatian citizens about the accession of the Republic of Croatia into the European Union, about the preparations for and ultimately about EU membership. Successful preparation, both on a collective and individual basis, will ensure that Croatia and its citizens overcome as easily as possible, the challenges that membership in the European Union entails. Such preparation will also enable them to make maximum use of all the rights and benefits that follow from EU accession, while simultaneously preparing them to assume the accompanying responsibilities and obligations.

This Strategy will be elaborated in annual Work Programmes containing financial plans, which will be the responsibility of the Ministry of Foreign Affairs and European Integration.

The Work Programme with the Financial Plan for 2006 will be drafted by the Ministry of Foreign Affairs and European Integration within 60 days after the date of the adoption of the Communication Strategy Aimed at Informing Croatian Public About the European Union and Preparations for EU Membership and will be distributed to members of the Croatian Parliament.

The Ministry of Foreign Affairs and European Integration will be updating the Communication Strategy Aimed at Informing Croatian Public About the European Union and Preparations for EU Membership by including any new communication methods and subjects, as they become necessary.

No later than 90 days following the adoption of the Communication Strategy Aimed at Informing the Croatian Public About the European Union and Preparations for EU Membership, the Ministry of Foreign Affairs and European Integration will conduct a more intensive, targeted public opinion poll and a survey of public mood in the Republic of Croatia to gain a baseline against which the effects of the implementation of this Strategy will be measured.

 

Class: 910-04/05-01/08

Zagreb, 27 January 2006

 

THE CROATIAN PARLIAMENT

The Speaker of the Croatian Parliament

Vladimir Šeks, (m.p.).

 

 

ANNEX 1

 

TARGET GROUPS

A: Multipliers/shapers of public opinion

• political parties

• members of Parliament

• state officials

• civil servants

• media – editors and journalists

• business people and their associations

• trade unions

• non-governmental organisations

• local politicians

• local government and self-government

• local associations, societies and groups

• scientists, university professors, teachers in primary and secondary schools

• religious communities, holders of religious vocations, religious notables

• libraries

• representatives of EU Member States (diplomats, consuls and cultural affairs representatives)

B: The youth

• primary school pupils

• secondary school pupils

• students

• employed youth

• unemployed youth

C: Groups particularly susceptible to change

• farmers

• rural population

• inhabitants of areas of special state concern

• island inhabitants

• physically disabled persons

• senior citizens

• persons working at home

• the unemployed

• persons who have abandoned school

 

ANNEX 2

 

A

 

M

U

L

T

I

P

L

I

E

R

S

Target group

Tools

Political parties

presentations, seminars, conferences, public discussions, TV and radio programmes, newspaper and magazine articles, public events, publications, Internet pages

Parliament members

presentations, seminars, conferences, public discussions, TV and radio programmes, newspaper and magazine articles, public events, publications, Internet pages

State officials

presentations, seminars, conferences, public discussions, TV and radio programmes, newspaper and magazine articles, public events, publications, Internet pages

Civil servants

seminars, presentations, conferences, public discussions, TV and radio programmes, newspaper and magazine articles, public events, publications, Internet pages

Media – editors and journalists

seminars, study trips, public discussions, public events, publications, co-operation in creating television and radio programmes, co-operation in publishing thematic articles in newspapers and magazines

Business people and their associations

Special-purpose publications, thematic TV and radio programmes, thematic newspaper and magazine articles, public discussions, info-line, Internet pages, seminars, presentations, public events

Trade Unions

Special-purpose publications, thematic TV and radio programmes, thematic newspaper and magazine articles, public discussions, info-line, Internet pages, seminars, presentations, public events

Non-governmental organisations

seminars, conferences, public discussions, public events, publications, TV and radio programmes, newspaper and magazine articles, co-financing non-governmental organisations

Local politicians, local government and self-government

seminars, conferences, public discussions, TV and radio programmes, newspaper and magazine articles, EU info points, info-line, publications, public events

Local associations, societies and groups

seminars, conferences, public discussions, TV and radio programmes, newspaper and magazine articles, EU info points, info-line, publications, public events, co-financing local non-governmental organisations

A

 

M

U

L

T

I

P

L

I

E

R

S

Scientists, university professors, teachers in primary and secondary schools

publications, conferences, public discussions, TV and radio programmes, newspaper and magazine articles, EU info points, Internet pages, seminars, public events

Religious communities, holders of religious vocations, religious notables

conferences, public discussions, lectures, publications, TV and radio programmes, newspaper and magazine articles, Internet pages, public events

Libraries

EU info points, publications, public discussions, public events, Internet pages, lectures, TV and radio programmes, newspaper and magazine articles

Representatives of EU Member States (diplomats, consuls and cultural affairs representatives)

presentations, conferences, public discussions, TV and radio programmes, newspaper and magazine articles, public events, publications, Internet pages

B

 

 

Y

 

O

 

U

 

T

 

H

Primary school pupils

Competitions, school quiz-shows, TV programmes, publications, lectures, workshops

Secondary school  pupils

publications, competitions, school quiz-shows, EU info points, TV programmes, lectures, seminars, workshops, summer school, info-line

Students

publications, TV and radio programmes, newspaper and magazine articles, public discussions, lectures, seminars, workshops, conferences, winter school, public events, EU info points, info-line

Employed youth

Special-purpose publications, thematic TV and radio programmes, thematic newspaper and magazine articles, public discussions, seminars, presentations, info-line, Internet pages, public events

Unemployed youth

TV and radio programmes, newspaper and magazine articles, lectures, presentations, publications, public discussions, public events, info-line, EU info points

C

 

G

R

O

U

P

S

 

 

S

U

S

C

E

P

T

I

B

L

E

 

T

O

 

C

H

A

N

G

E

 

Farmers

thematic publications, thematic TV and radio programmes (especially those broadcast by local stations), thematic newspaper and magazine articles  (especially in specialised and local newspapers and magazines), public discussions, info-line, EU info points, Internet pages, seminars, presentations, public events

Rural population

TV and radio programmes (especially those broadcast by local stations), newspaper and magazine articles  (especially in local press), public discussions, publications, EU info points, info-line, lectures, public events

Inhabitants of areas of special state concern

TV and radio programmes (especially those broadcast by local stations), newspaper and magazine articles  (especially in local press), public discussions, publications, EU info points, info-line, lectures, public events

Island inhabitants

TV and radio programmes (especially those broadcast by local stations), newspaper and magazine articles  (especially in local press), public discussions, publications, EU info points, info-line, lectures, public events

Physically disabled persons

TV and radio programmes, newspaper and magazine articles, public discussions, info-line, publications, EU info points, Internet pages, lectures, public events

Senior citizens

TV and radio programmes, newspaper and magazine articles, info-line, publications, public discussions, public events, EU info points

Persons working at home

TV and radio programmes, newspaper and magazine articles, info-line, publications, public discussions, public events, EU info points

The unemployed

TV and radio programmes, newspaper and magazine articles, info-line, publications, public discussions, public events, EU info points

Persons who abandoned school

TV and radio programmes, newspaper and magazine articles , info-line, EU info points, publications, public discussions, public events

 

   


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